The coyote makes us uncomfortable. Like many of us, the coyote is the dupe of consumer culture. His solutions are always technological. He doesn't train for months so that he can catch the roadrunner. He doesn't study or consult. He goes to the the giant ACME OUTLET MALL and buys some piece-of-shit consumer item that promises more than it delivers. A rope, a crane, a catapult, a trap -- whatever it is -- never works. The bomb always blows up in Coyote's face.
Meanwhile, the roadrunner seems to be the ultimate carefree hippy zipping through the desert. Beep Beep. We discover, however, at the end (6'24") of Episode #23 ("To Beep or Not to Beep") that the technology bought by Wile E. Coyote to catch the roadrunner is built by the roadrunner's own manufacturing company. Way to go roadrunner!
If only the guns sold to the coyotes of society would blow up those same coyotes before they do harm to others.